Download AudioSubscribe on Apple PodcastsSubscribe on Google Podcasts



























In this episode of Talking Law, we speak with the fabulous Bri Williams. Bri is the Managing Director and Behavioural Specialist at People Patterns, and the host of the wonderful video series, Talking Talks. Today’s discussion features Bri and our host Joanna Oakey discussing the top three reasons why people don’t do what you want them to, the rules of letters and emails and how behavioural science can affect pricing. To dive deeply into how behavioural science can amplify your approach to business, tune in now.



















* Speak to a lawyer about an issue you are facing now

* Leave us a message with a legal issue that you want us to cover on the podcast

































Episode Highlights:



* How Behavioural Science can boost your business communications

* 3 reasons why people don't do what you want them to

* Essential rules of letters and emails

* Pricing & how can behavioural science help us understand how fees are affected by inflation

* Differentiating and sequencing options















Connect with Bri Williams:

Bri on LinkedIn

Bri’s Website

Talking Talks

The Little Book of Letters and Emails

Just Do This – The pragmatic guide to running a behaviourally effective business

Book a 15-min FREE initial consultation with our Legal Eagles!

Are you enjoying the podcast? Listen to the episode here and leave us a review:

iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2













Transcript below!

Download the PDF transcript of this episode

Note: This has been automatically transcribed so will be full of errors! We are not providing it to you as a word-perfect version of the podcast but just as an easy way to provide you with a different way to be able to scan for information that might be relevant to you.













Joanna:

Wonderful Bri just want to say a huge thank you for joining us on the podcast today.

Bri:

I've been looking forward to this Joanna, I can't wait to have a chat with you.

Joanna:

Oh, me too because you're covering what I think are just absolutely critical topics. Now from a legal perspective, we talk a lot about the importance of keeping cash flow, running in the business and having a cash flow systems working well, in terms of your payments by clients, so that you know, the whole business continues to run because, in fact, cash flow is one of those areas that can really for growing businesses create that the highest element of vulnerability as they grow.